Endorsements are more than PR props
This was originally posted in the July 20, 2021 SIDEbar newsletter. To subscribe, visit gpublicity.com and click on the envelope in the lower right-hand corner of the page. George Clooney is true to his acting and tequila. Although Casamigos was acquired by Diageo in 2017, his story is of product lore because he and a friend did […]
Social media presents opportunity for young athletes
[This post was previously featured in the June 22, 2021 issue of the gpublicity newsletter, SIDEbar. We repost as college athletics prepares for monumental change in just a few hours.] As we approach July 1 when Name, Image and Likeness (NIL) laws kick in for college athletes in several states, it’s worth mentioning how important […]
NCAA self-inflicts PR pain
Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand. They identify you better than any publicity or PR campaign could. When we say that […]