Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]
Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal? It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in talks” with the WNBA all-star did I learn it wasn’t. Credit the Chicago Aces forward […]
Acknowledge, Accept, Advance: Conversations continue after pro golfer’s suicide
Another life is gone too soon. Not because he, a 30-year-old professional golfer, had some down days or played a few bad holes. Grayson Murray spoke openly about his ongoing battle with depression, anxiety and alcohol. Despite his fight, they took him down. According to his parents, who released a statement via the PGA Tour, […]
NFL misses positive publicity opportunity
A lot of people are connecting dots. Perception equals reality to them.
NFL Combine Q & A with Amy Trask
The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is an accomplished author and media ace, and also Chairman of the Board for Big3 basketball. […]
Ionescu card sale escalates women’s sports publicity
Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie card sale alone escalates women’s sports. Ionescu, the WNBA’s first overall draft pick in 2020, […]
Southwest Airlines took a PR hit, but can recover
In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some of the airline’s staff took to social media and slammed the airline’s internal operations. I […]
Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who seeks publicity for their work; the answer is yes. Newsletters don’t get enough credit as a simple way […]
Should you create your own podcast?
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly identifies white males (54% per earthweb) as the dominant audience, with other demographics growing each month. […]
Coach K: a legacy of basketball and publicity
Will Krzyzewskiville go the way of Henman Hill? Only time will tell. The Mike Krzyzewski era is now in the books. And there are volumes. In his 42 years as head basketball coach at Duke University (47 years total as a head coach), Krzyzewski — Coach K – developed a program that won. A lot. That created infinite […]