Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie card sale alone escalates women’s sports.
Ionescu, the WNBA’s first overall draft pick in 2020, added to the genre’s progress this past weekend when her rookie card sold at auction for $10,800, making it the most expensive WNBA card ever. After a stunning career at the University of Oregon, the New York Liberty guard continues to crush records and impressions as a pro. Publicity for Ionescu’s card sale, along with her stats, further boosts visibility for women’s sports, particularly women’s basketball.
Women’s sports in general still work tirelessly to earn the respect they deserve, but the past few years have shown dramatic growth in fan interest, game attendance and marketing dollars. Publicity avenues may finally be jumping on board.
©gpublicity • Gail Sideman • 2023