Whatever Penn State did with its PR efforts, do the opposite
Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a sports fan, I hoped what I read wasn’t true. As someone who respects the history […]
Mark Cuban makes marketing a way of life
The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile.
LeBron, You’ve Got a (an ongoing) PR Problem
Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).
Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.
Should Sports Organizations Stop Athletes’ Social Media Use? NO!
Pittsburgh Steelers running back Rashard Mendenhall shot off a media flurry after the killing of Osama bin Laden that ignited another episode of “Athletes Tweeting Badly” during sportscasts, talk shows and blogs throughout the world (or at least the United States).
An extended NFL lockout hurts more than players and owners; bad PR is just part of the fallout
While the 2011 season is months away from its scheduled kickoff, there are thousands of people who are worried about what an extended labor stoppage would mean for them. The PR efforts from both sides are already falling on deaf ears.
Is “The Belt” the Next Cheesehead?
Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)
I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.
Social media makes sports notes news
This week we’ve seen two sports stories that may have remained personal conversations explode into national news stories. There are two issues at play with both of these cases: 1) team management decisions put their respective clubs in the positions of controversy and 2) social media, specifically, Twitter, drove each story.