I typically publicize things that other people produce: books, their talent or products. On occasion, I have what I think could be a salable idea. Today, I think it’s “The Belt.”
Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)
I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.
Disengaged from social media since the start of the 2010 football season, Rodgers took to Twitter in a big way after the Packers’ Super win and many times, has “awarded” the belt to others, including University of Wisconsin basketball coach Bo Ryan after the Badgers beat Ohio State and a father who tweeted that his son had just returned from his third deployment.
Why would the creation of this belt be big? Rodgers. As he tweeted on February 14, he’s “beltified.” At least in the off-season, his engagement with fans and other players is loaded with value. During the season his fan base would carry on The Belt’s message. Rodgers could award belts at special events and sign them for fans. How about a non-profit effort that rewards strong people in tough circumstances? The possibilities are endless.
So, if this deal isn’t already in progress, someone with the tools to get it done: get to work. Oh, and call me because I already have the publicity plan in ink!