Gail Sideman Publicity

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The end of BradyBall is a bummer

Have you ever had an awesome weekend that you wish would never end That’s the way I felt when now-former Tampa Bay Buccaneers and New England Patriots quarterback Tom Brady pretty much officially but didn’t say the word, “retired” from the National Football League. Tom Brady, pictured with football broadcast analyst, Charles Davis, won six […]

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After further review … coaches and athletes need media training

As someone who worked in Division I college athletics and have been involved with pro sports on other levels, I’m familiar with resources available to anyone that wants to make a good impression when they speak with the media. From coaches to athletes, the last few weeks (and prior) have shown that they’re either not […]

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After Further Review … LeBron James is king after all

LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]

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Leading the Deflategate PR battle is …

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about leaks and lies and they’ve had nothing to do with the CIA. As a sports […]

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