Mark Cuban makes marketing a way of life
The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile.
LeBron, You’ve Got a (an ongoing) PR Problem
Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).
Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.