Gail Sideman Publicity

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After Further Review … LeBron James is king after all

LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]

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LeBron, You’ve Got a (an ongoing) PR Problem

Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).

Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.

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