Gail Sideman Publicity


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Former NFL QB talks draft process, life after football

During Super Bowl week in Phoenix, I enjoyed the chance to escort former NFL quarterback, Christian Ponder, around Radio Row to speak with reporters and show hosts. He spoke about his football career, his famous wife (Samantha Ponder is the host of ESPN’s Sunday NFL Countdown), their children and life after sports. Christian Ponder, a […]

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Re-upping social media do’s/don’ts for NFL Draft

Social media already a topic before athletes move to the next level Three years ago I wrote one of many pieces (there were a few before that) about athletes’ social media posts that can come back to bite them. That week my list of do’s and don’ts were prompted by an NFL Draft social media […]

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Lessons to learn from Tunsil’s NFL Draft PR inferno

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil didn’t have a rough enough introduction to the league, he eventually met the media in […]

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NFL draftees — take charge of your brand from Day One

Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of your life. The excitement of a new time in your life may seem to consume you, […]

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Time (again) to teach NFL Rookies how to appropriately use social media

(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it gathers critical steam and editorialized retweets because of the post’s negativity, prejudice or controversial tone. […]

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