Gail Sideman Publicity


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Q & A with CBS football analyst, Charles Davis

Following is the Q & A with CBS Sports/NFL Network and Madden NFL football analyst, Charles Davis, which was previewed in the SIDEbar newsletter (thanks for bouncing over). Ian Eagle and Charles Davis return for another year as an NFL on CBS broadcast team. Gail — What are the top three things you do to prepare for […]

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Former NFL QB talks draft process, life after football

During Super Bowl week in Phoenix, I enjoyed the chance to escort former NFL quarterback, Christian Ponder, around Radio Row to speak with reporters and show hosts. He spoke about his football career, his famous wife (Samantha Ponder is the host of ESPN’s Sunday NFL Countdown), their children and life after sports. Christian Ponder, a […]

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NFL, Hamlin emergency confirms need for crisis communications

People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night. We were horrified earlier this NFL season when Miami Dolphins’ quarterback Tua Tagovailoa experienced a seizure after […]

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Uncomfortable PR events in Cleveland no surprise

The backdrop with team logos, microphones and team personnel sitting behind a curtain-draped table … looked like hundreds of other team welcomes, but this was no typical player introduction. In fact, if the Cleveland Browns intended for Deshaun Watson’s first press conference to be business as usual, it missed the mark. To be honest, there may not be any scenario during which someone who publicly accepts a job while facing 22 pending civil lawsuits for sexual misconduct would feel comfortable.

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The end of BradyBall is a bummer

[et_pb_section fb_built=”1″ _builder_version=”4.11.1″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Have you ever had an awesome weekend that you wish would never end That’s the way I felt when now-former Tampa Bay Buccaneers and New England Patriots quarterback Tom Brady pretty much officially but didn’t say […]

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Endorsements are more than PR props

This was originally posted in the July 20, 2021 SIDEbar newsletter. To subscribe, visit and click on the envelope in the lower right-hand corner of the page. George Clooney is true to his acting and tequila. Although Casamigos was acquired by Diageo in 2017, his story is of product lore because he and a friend did […]

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NFL invites socially conscious fans to its game

When Jim Trotter and Steve Wyche talk about the National Football League, thousands of people listen. So it came as little surprise that they recently spurred an “oh yeah” from here while listening to them talk with Richard Deitsch on the Sports Media Podcast. Trotter and Wyche, who recently launched their own podcast called Huddle […]

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Sports making necessary trouble

If 2020 was a movie, I would have walked out months ago. From COVID-19 that continues to hammer our communities to social horrors to powerful voices (including congressman, John Lewis, to whom I nod above) silenced too soon, this year would be headed straight for TV reruns. There’s hope, though. Among other things, sports are […]

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