Gail Sideman Publicity


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As football’s PR efforts work to focus message on safety, violence rears its ugly head

When you’ve set a goal and created a PR plan to essentially rebrand football, the last thing you want are conspiracy theories and brawls in which one player could have killed another on national television. The public relations state of football is mostly good, despite complaints about officiating, reports about long-term head injuries and puzzling […]

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Should Sports Organizations Stop Athletes’ Social Media Use? NO!

Pittsburgh Steelers running back Rashard Mendenhall shot off a media flurry after the killing of Osama bin Laden that ignited another episode of “Athletes Tweeting Badly” during sportscasts, talk shows and blogs throughout the world (or at least the United States).

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