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Ditching overused words and terms isn't about being a grammar snob. It’s making sure your message, PR or otherwise, doesn't get tuned out before the first sentence is over. Let's grab the scissors ✂️ and hit the media you need to cut:

Words to ditch in 2026

Ditching overused words and terms isn’t about being a grammar snob. It’s making sure your message, PR or otherwise, doesn’t get tuned out before the first sentence is over. Let’s grab the scissors ✂️:

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Coldplay

PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story

Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.

Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay

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Uncomfortable PR events in Cleveland no surprise

The backdrop with team logos, microphones and team personnel sitting behind a curtain-draped table … looked like hundreds of other team welcomes, but this was no typical player introduction. In fact, if the Cleveland Browns intended for Deshaun Watson’s first press conference to be business as usual, it missed the mark. To be honest, there may not be any scenario during which someone who publicly accepts a job while facing 22 pending civil lawsuits for sexual misconduct would feel comfortable.

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