Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who seeks publicity for their work; the answer is yes. Newsletters don’t get enough credit as a simple way […]
Should you create your own podcast?
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly identifies white males (54% per earthweb) as the dominant audience, with other demographics growing each month. […]
It’s not PR, it’s Rafa’s heart
Let’s talk mensches. Or menschen if you want to be origin-correct with the Yiddish plural of mensch. Specifically, Rafael Nadal. The 22-major-winning professional tennis player continued to show his menschiness when he left the All England Lawn Tennis and Croquet Club in London after withdrawing from the tournament as a semifinalist. Nursing a reported seven-millimeter torn […]
Marketing and PR have helped Title IX, but how much?
Marketing and public relations have played big roles in the rise of women’s sports, but it’s been athletes on their own who have cemented their value. The 50th anniversary of Title IX has brought about stories of old that many today can’t imagine. Until 1972, women weren’t provided resources to compete in sports at the highest […]
Uncomfortable PR events in Cleveland no surprise
The backdrop with team logos, microphones and team personnel sitting behind a curtain-draped table … looked like hundreds of other team welcomes, but this was no typical player introduction. In fact, if the Cleveland Browns intended for Deshaun Watson’s first press conference to be business as usual, it missed the mark. To be honest, there may not be any scenario during which someone who publicly accepts a job while facing 22 pending civil lawsuits for sexual misconduct would feel comfortable.
Aaron Rodgers goes for two; doubles down on I’s, me’s and COVID claims
This post was initially published in gpublicity’s newsletter, SIDEbar, November 11, 2021. I, I, I, me, me, me … If Green Bay Packers quarterback Aaron Rodgers approached his regularly scheduled hit with the Pat McAfee Show this week to tame widespread criticism that followed his Friday appearance, I don’t think it worked. If Rodgers’ feelings were hurt, […]
Jeopardy’s PR lesson
This was initially posted in the August 25, 2021 issue of SIDEbar, a weekly PR newsletter distributed by gpublicity. When game show Jeopardy! set out to find a replacement for its late legendary host, Alex Trebek, it looked like it was doing everything right. Several guest hosts stepped into temporary auditions of sorts. Each generated a healthy […]
Endorsements are more than PR props
This was originally posted in the July 20, 2021 SIDEbar newsletter. To subscribe, visit gpublicity.com and click on the envelope in the lower right-hand corner of the page. George Clooney is true to his acting and tequila. Although Casamigos was acquired by Diageo in 2017, his story is of product lore because he and a friend did […]
The best and worst in PR this week
Like a lot of people who follow and help produce news for a living, some of it was tough to read and hear during the last few months. From sports to politics, the COVID-19 outbreaks got worse, people got uglier in how they dealt with it and then … the elections. So, it’s all over […]
Clarity and consistency could have prevented college football conundrum
In public relations, consistent communications help audiences remember you. Create a message that’s easy to recall; repeat the message, emphasize the message and weave that same message into the end of conversations so it’s the last thing people hear. It’s the same theory as marketing’s Rule of 7. The problem with college, which is at the […]