Clarity and consistency could have prevented college football conundrum
In public relations, consistent communications help audiences remember you. Create a message that’s easy to recall; repeat the message, emphasize the message and weave that same message into the end of conversations so it’s the last thing people hear. It’s the same theory as marketing’s Rule of 7. The problem with college, which is at the […]
PR statements regarding Floyd murder will ring hollow without action
As of this morning, 74 of 123 teams in the big four American professional sports leagues released statements that condemned the murder of George Floyd by a police officer in Minneapolis. Others, including corporate executives and business owners, have added words to the public record as protests that denounce police brutality continue. One of a […]
PR during a pandemic can be tricky
My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to send out publicity pitches — approach people about business news and notes — has become […]
Mamba Mentality takes on added meaning
I was saving my first post of 2020 for something updated. Something more contemporary, along with a fresh look to the website. I wanted the new(ish) page to do more than call out bad PR. I would provide more examples of how positive, proactive public relations helps businesses and individuals move forward. How it can […]
PR scraps left from the NFL-Kaepernick workout
Pretend you own a multi-million-dollar business that’s internationally known, and your affiliates have only increased in value each year they’ve existed. During those flush years, which span more than half a century, your business has staged events for all the world to see. Each of them takes months, even years of planning and a steady, […]
College athletics caught in admissions scandal
Your opinion about big-time college sports may be based on perception. Professionals that work in athletics publicity do their best to make that perception positive, and overall, I think college sports are among society’s great assets. Athletes say time and again how structure and discipline, along with being part of a team, helps shape their […]
Nike on a tear with mixed PR results
When Duke freshman Zion Williamson returns to the court, the rip seen ‘round the world will make its second lap. In case you forgot (right), the presumptive No. 1 pick in the 2019 NBA Draft went down less than a minute into the top-ranked Blue Demons’ game against North Carolina last week. The most highly anticipated […]
Goodell posted a PR win — and loss — in State of NFL presser
About 24 hours ago, NFL commissioner Roger Goodell took to a podium in Atlanta, host city of Super Bowl LIII, and scored a win. He scored a bigger loss. There are several reasons why the annual State of the League press conference was a toss-up, and each are posts unto their own. My focus here […]
NFL commissioner Goodell let public speak for him
It’s been nearly two weeks since the egregious no-call during the Rams-New Orleans NFC Championship game, and league commissioner Roger Goodell still hasn’t spoken publicly about this and other officiating mistakes. It’s a topic that PR and other sports communications professionals should use as case study for years to come. The late-game no-call was most […]
A little PR may go a long way for NFL officiating
Officiating takes center stage as preparation begins for Super Bowl LIII.