Gail Sideman Publicity

Whatever Penn State did with its PR efforts, do the opposite

Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a sports fan, I hoped what I read wasn’t true. As someone who respects the history […]

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I’ve got some catching up to do!

This is one of those posts in which I emphasize to people to do as I suggest, not as I do. Just WRITE! (And produce video, too.) I haven’t written in awhile. My focus has been on client projects, but that’s really no excuse. There have been lots of PR and publicity challenges to dissect, […]

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