Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write or do. When you’re forward-facing, the company you keep becomes part of your publicity. So […]
Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal? It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in talks” with the WNBA all-star did I learn it wasn’t. Credit the Chicago Aces forward […]
NFL misses positive publicity opportunity
A lot of people are connecting dots. Perception equals reality to them.
NFL Combine Q & A with Amy Trask
The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is an accomplished author and media ace, and also Chairman of the Board for Big3 basketball. […]
Ionescu card sale escalates women’s sports publicity
Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie card sale alone escalates women’s sports. Ionescu, the WNBA’s first overall draft pick in 2020, […]
Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who seeks publicity for their work; the answer is yes. Newsletters don’t get enough credit as a simple way […]
Should you create your own podcast?
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly identifies white males (54% per earthweb) as the dominant audience, with other demographics growing each month. […]
Coach K: a legacy of basketball and publicity
Will Krzyzewskiville go the way of Henman Hill? Only time will tell. The Mike Krzyzewski era is now in the books. And there are volumes. In his 42 years as head basketball coach at Duke University (47 years total as a head coach), Krzyzewski — Coach K – developed a program that won. A lot. That created infinite […]
PR during a pandemic can be tricky
My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to send out publicity pitches — approach people about business news and notes — has become […]
Buzz off buzzwords
Every year seems to have its buzzwords and many are overused. I’m sure that as you read this, you’re forming your own list in your head. I’d just as soon make up words than read these again en masse. So, as we close out the year, can we omit, or at least use the following, […]