Attract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]
Tampa Bay Bucs have women seeing RED but not in the way it intended
To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE YOU *&@$% ME?? Yes, it had me seeing, well, red. Mind you, I’m from National […]