I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been… Read More »The NFL could generate great PR beyond the Super Bowl
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a… Read More »Looking for Super Bowl ad momentum after the game
During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for… Read More »Athletes and media: when your task is to pitch a product, engage instead
There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.