Twitter is like traditional news when it comes to stories that stick
I learned something valuable about Twitter this week and I shouldn’t be surprised. I typically post about sports, public relations, the publishing industry (authors and books), world events when I think my two cents adds something or I feel strongly, and sometimes just fun things I see fly across my screen. Like most of you […]
After Further Review … LeBron James is king after all
LeBron James showed this week why is a king. Of his community. I was never a huge LeBron James fan. I respected his hoops magic, but for whatever reason, he wasn’t that “must see” athlete for me. Yesterday changed all of that. He leads this week’s After Further Review. • The man’s got class — […]
10 ways Twitter wins the sports business game
This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media platform. To many in media and related businesses, Twitter is the first place we visit […]
Happy Birthday, Twitter!
You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive (140 characters or 10,000 characters?). You have pimples (abusive accounts remain active after people have begged you to silence harmful trolls). Like in junior high and high school, bullies abound. The Internet as a whole has made people […]
Social media is changing the way athletes make big announcements
When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from professional football after playing 12 years in the NFL. He didn’t issue a press release […]
Football players: it’s time to step up your social media game
A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time to address some things that coaches, administrators (including public relations specialists and sports information directors) […]
Curt Schilling tracked Twitter trolls and put social media ugliness on notice
People have tasked to find ways about how to silence anonymous Twitter users that post threats and bully others. It only took Curt Schilling a few hours. Last week, Schilling, a retired Major League Baseball pitcher, proudly tweeted congratulations to his daughter Gabby, who earned an opportunity to play softball in college. What began as good […]
Time (again) to teach NFL Rookies how to appropriately use social media
(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it gathers critical steam and editorialized retweets because of the post’s negativity, prejudice or controversial tone. […]
Social media accelerated Sterling, Silver NBA case
Last Saturday, audio leaked and exposed common and fringe NBA fans to what many knew to be a history of racial bias from Los Angeles Clippers owner, Donald Sterling. By Monday afternoon, just two days later, there were nearly 1 million negative tweets about Sterling posted, according to ESPN’s sports business reporter, Darren Rovell. Many […]
iPhone photo launches traveler into media stratosphere
If you find yourself in instant media demand, begin, as Gordon suggested, and take a step back. Here are a few things you can do: