Gail Sideman Publicity

Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven

Angel Reese and Reese's candy is such an obvious match I thought it was already a thing.

How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal?

It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in talks” with the WNBA all-star did I learn it wasn’t.

Credit the Chicago Aces forward for waking someone at Hershey’s when she called her fans “Reese’s Pieces” in a social media post.

Angel Reese and Reese's candy make for a perfect partnership.
Angel Reese and Reese’s candy are as sensible as chocolate and peanut butter.

The Reese-Reese’s marketing partnership is the biggest no-brainer in the history of no-brainers. It’s as perfect as chocolate and peanut butter batter. Publicity opportunities are endless.

If Hershey’s is smart(er), it will offer Angel Reese a super sweet deal.

© Gail Sideman, gpublicity.com 2024

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