Social media likely helped drive NFL, NCAA moves

Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take Vikings running back Adrian Peterson. On September 12 at 4:36 p.m. ET, Peterson was indicted […]

The wildly popular NFL is here to stay, so it should step up and do good

Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of NFL-related arrests. {NFL owners wipe their brows and watch the clock…} Despite the calls for […]

The NFL wanted 24-7 attention and by gosh it’s got it

If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly good news. My how times have changed. And that’s just since yesterday. Or 1 o’clock […]

Tony Stewart should forgo this weekend’s NASCAR event

If I was auto racer Tony Stewart’s publicist, I would, as I told the Bill Michaels Show, tell him to sit out at least another week. For those not following any media (the story made national mainstream news, not just sports) Stewart, a well known NASCAR driver, drove a sprint car that struck and killed Kevin Ward […]

PR element of Tony Stewart story evolving

There was only one right thing for auto racer Tony Stewart to do after his sprint car struck and killed Kevin Ward Jr. in a dirt track race Saturday night. That was to sit out of his scheduled NASCAR race in Watkins Glen, N.Y. the following day. It almost didn’t happen, and because of a […]

NFL draftees — take charge of your brand from Day One

Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of your life. The excitement of a new time in your life may seem to consume you, […]

Time (again) to teach NFL Rookies how to appropriately use social media

(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it gathers critical steam and editorialized retweets because of the post’s negativity, prejudice or controversial tone. […]

Social media accelerated Sterling, Silver NBA case

Last Saturday, audio leaked and exposed common and fringe NBA fans to what many knew to be a history of racial bias from Los Angeles Clippers owner, Donald Sterling. By Monday afternoon, just two days later, there were nearly 1 million negative tweets about Sterling posted, according to ESPN’s sports business reporter, Darren Rovell. Many […]

NBA Commissioner Silver shows he’s king of crisis management

Today’s news conference was not what Adam Silver likely envisioned when he considered his first major act as NBA commissioner. But, as we say when a new coach is introduced and wows a crowd, Silver won the presser today. Newly appointed NBA commissioner Silver today announced that the league would fine Los Angeles Clippers owner […]

Clippers owner Donald Sterling’s alleged recorded rant tarnishes the NBA

There have been seven overtime games in the first round of the National Basketball Association playoffs. Most contests have been competitive and exciting. This is the best week EVER for the NBA! Ok – you know better. There are so many public-relations angles to the Donald Sterling story that I didn’t know where to begin. […]