Ed Sherman shares what he thinks makes good sports broadcasters
We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s eyes have turned to the NCAA Basketball Tournament. That means there have been a lot of voices in your head. You […]
Looking for Super Bowl ad momentum after the game
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a minute of air time during the game, have little message recall or effect on sales […]
Curt Schilling tracked Twitter trolls and put social media ugliness on notice
People have tasked to find ways about how to silence anonymous Twitter users that post threats and bully others. It only took Curt Schilling a few hours. Last week, Schilling, a retired Major League Baseball pitcher, proudly tweeted congratulations to his daughter Gabby, who earned an opportunity to play softball in college. What began as good […]
NFL Combine athletes: respect the media and the process. And lift heavy weights
It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to showcase their physical attributes, it’s equally as important for them to use their manners and […]
Ed Sabol was the founder of NFL storytelling
Buzzwords in the publicity, public relations, marketing and advertising industries seem to pop into our vocabularies and change by the day. Within the last two years, those of us that work to get messages heard glommed onto what many of our pitches already were: stories. A short time after that word simplified our lives and […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
After a chaotic season, drama will drive us to watch Super Bowl XLIX
Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s all about well, football. It’s been a challenging season for the NFL, the most popular […]
My take on Marshawn Lynch: He LOVES the attention.
This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses to media was to provide links for this blog. The Seattle Seahawks running back said […]
Athletes and media: when your task is to pitch a product, engage instead
During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]
When media interviews media: a host’s name matters
You’ve cultivated an audience and your comments generate attention from media outlets in addition to the one that employs you. Maybe another market wants to hear your opinion about the beat you cover. Congratulations – you, Mr. or Ms. Media, are in demand! You may think that because you’re a member of the media that […]