Gail Sideman
CBS Sports’ director is on a historic Final Four run
Disclaimer – People like Mark Grant led me to love working in the sports industry. I’ve known the 5-time Emmy Award winner and CBS Sports director most of our careers. Today, I get to share my friend with you via… Read More »CBS Sports’ director is on a historic Final Four run
NFL Combine Q & A with Amy Trask
The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is… Read More »NFL Combine Q & A with Amy Trask
Ionescu card sale escalates women’s sports publicity
Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie… Read More »Ionescu card sale escalates women’s sports publicity
NFL, Hamlin emergency confirms need for crisis communications
People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night.… Read More »NFL, Hamlin emergency confirms need for crisis communications
Southwest Airlines took a PR hit, but can recover
In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some… Read More »Southwest Airlines took a PR hit, but can recover
Charles Barkley provides solid PR advice
NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense… Read More »Charles Barkley provides solid PR advice
Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter
Should you create your own podcast?
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly… Read More »Should you create your own podcast?
It’s not PR, it’s Rafa’s heart
Let’s talk mensches. Or menschen if you want to be origin-correct with the Yiddish plural of mensch. Specifically, Rafael Nadal. The 22-major-winning professional tennis player continued to show his menschiness when he left the All England Lawn Tennis and Croquet Club… Read More »It’s not PR, it’s Rafa’s heart