The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is… Read More »NFL Combine Q & A with Amy Trask
Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie… Read More »Ionescu card sale escalates women’s sports publicity
People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night.… Read More »NFL, Hamlin emergency confirms need for crisis communications
In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some… Read More »Southwest Airlines took a PR hit, but can recover
NOTE: After the following post was written, the Anti-Defamation League, the Brooklyn Nets and Kyrie Irving sent out a statement – which issued no apology. But the ADL got some coin. Carry on … ——————————————————————————————————————————————————————————————————- Charles Barkley apparently has better PR sense… Read More »Charles Barkley provides solid PR advice
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly… Read More »Should you create your own podcast?
Let’s talk mensches. Or menschen if you want to be origin-correct with the Yiddish plural of mensch. Specifically, Rafael Nadal. The 22-major-winning professional tennis player continued to show his menschiness when he left the All England Lawn Tennis and Croquet Club… Read More »It’s not PR, it’s Rafa’s heart
I’m an emotional person. Sometimes that’s a good thing and other times, well …. I was a bundle of them last week when the Supreme Court announced it was overturning Roe v. Wade which constitutionally gave women the right to… Read More »There are PR implications with Supreme Court rulings
Marketing and public relations have played big roles in the rise of women’s sports, but it’s been athletes on their own who have cemented their value. The 50th anniversary of Title IX has brought about stories of old that many today… Read More »Marketing and PR have helped Title IX, but how much?