When Jim Trotter and Steve Wyche talk about the National Football League, thousands of people listen. So it came as little surprise that they recently spurred an “oh yeah” from here while listening to them talk with Richard Deitsch on… Read More »NFL invites socially conscious fans to its game
If 2020 was a movie, I would have walked out months ago. From COVID-19 that continues to hammer our communities to social horrors to powerful voices (including congressman, John Lewis, to whom I nod above) silenced too soon, this year… Read More »Sports making necessary trouble
In PR, we talk about the splash move; the hook of a story. What can we do or say to attract the most eyes and ears? Can we create a message that will go viral? Sometimes what’s in your heart… Read More »Small-market NBA team makes noise and history
In public relations, consistent communications help audiences remember you. Create a message that’s easy to recall; repeat the message, emphasize the message and weave that same message into the end of conversations so it’s the last thing people hear. It’s… Read More »Clarity and consistency could have prevented college football conundrum
We the people ask a lot of athletes. Even when sidelined for COVID-19 precautions sports airwaves were back-to-back-to-back questions of “when will they come back?” and “what are they waiting for?” often without concern to how the virus might affect… Read More »A request to athletes to join the maskerade
Sports on hold challenges message reach … or does it? Stick to sports in 2020 seems — not a chance. Protests after the death of George Floyd at the hand of a Minneapolis police officer included people of all colors,… Read More »Athletes, coaches take to the streets to protest racism and police brutality
As of this morning, 74 of 123 teams in the big four American professional sports leagues released statements that condemned the murder of George Floyd by a police officer in Minneapolis. Others, including corporate executives and business owners, have added… Read More »PR statements regarding Floyd murder will ring hollow without action
As live events were being converted to virtual ones in light of COVID-19, the rest of us were learning how and when to do things professionally compassionate whether we work in PR, tech support, sports or any other industry. As… Read More »Amidst virus-related event transitions from live to virtual, “duh” moments
My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to… Read More »PR during a pandemic can be tricky
If this was my previously-scheduled April 1, I’d be at Milwaukee’s Fiserv Forum getting ready to do some behind-the scenes work as the Bucks take on the visiting Toronto Raptors. As we know, everybody’s schedule is not the way we… Read More »Hat tip to sports broadcast talent