As football’s PR efforts work to focus message on safety, violence rears its ugly head

When you’ve set a goal and created a PR plan to essentially rebrand football, the last thing you want are conspiracy theories and brawls in which one player could have killed another on national television. The public relations state of football is mostly good, despite complaints about officiating, reports about long-term head injuries and puzzling […]

Nationals PR staff probably busy the last few days

The Washington Nationals were in a precarious public relations position after they won the World Series.  No, no one fell off a parade float or said anything that got past the dump button (that I know of). It involved one more team activity. They could accept an invitation to the White House to be honored […]

“We were wrong” only begins to address Houston Astros’ PR problems

It’s been a bad week of publicity for the Houston Astros, the least of which involves two home losses in their opening World Series games against the Washington Nationals. The Astros ills have all been public relations related. They began with a front office official behaving badly in the clubhouse after his now former team […]

NCAA self-inflicts PR pain

Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand. They identify you better than any publicity or PR campaign could. When we say that […]

Antonio Brown interrupts NFL’s 100th anniversary PR plan

NFL commissioner Roger Goodell recently told a reporter from Sports Business Journal that he wants the league’s 100thanniversary to be a celebration. Great public relations plan. I’d loved to have helped outline and showcase the league’s rich history. Those 100 years have come with missteps, however. It’s understandable.  It’s hard to keep your nose clean for 36,500 […]

R-E-S-P-E-C-T … only if it’s good for me 🎼🎼

I watched Brett Favre play college football and couldn’t wait to see him in Atlanta, which was where I lived when he was drafted into the NFL. Well, we know what happened there. But it led to something better for this Packers fan. Soon he was wearing the down-home green and gold and for years, […]

Race, sports and Dan Le Batard

This took me awhile to post. It’s a sensitive topic. I don’t know sports reporter Dan Le Batard, but I felt his passion and purpose when he ranted against a political-turned-racial rally last week.  That he spoke in a tone not approved by libraries anywhere is not newsworthy. That it was about a hate-infusedpresidential gathering, the […]

It’s the season of lists

If you tune into sports or news talk media during the mid-summer, chances are you hear debates about hard-hitting topics such as, who’s the greatest ever — at everything. If it’s news talk, the 500 candidates running for president in 2020 may be asked to rank their favorite foods. If it’s sports talk, it’s who’s […]

Gail’s 2-point (PR) stance

Two points. That’s all I have this week. With a hat-tip to Bleacher Report NFL writer Mike Freeman’s 10-point stance, a couple of public relations thoughts as they apply to sports in the news … 1 — Drake is annoying, or a master PR guy That Toronto Raptors “fan” who doesn’t travel with his team* […]

Sports replay has a PR problem (really?)

It wasn’t long ago when fans screamed for more video replay to help officials get calls right. I think it was last week. After a Kentucky Derby complaint made moments after Maximum Security was tabbed the unofficial winner and happy interviews aired on NBC Sports, a commission review overturned the result and made Country House […]