PR buzz was great, but AAF not prepared to support it
If you’re a football fan, you know by now that the Alliance of American Football, the startup spring league that generated loads of positive publicity and was headed toward its first postseason, has suddenly gone dark. With some of its eight teams at practice preparing for this weekend’s games, a letter was reportedly sent out […]
The NFL, NFLPA legal wrangling has left many deflated
Nearly nine months have passed and frankly, I’m worn out. Had it. I’m deflated. No, I didn’t give birth or anything crazy like that. I’m simply breathing a sigh of relief that U. S. District Court Judge Richard Berman put an end to the madness that we got to know as “Deflategate.” At least for […]
Attract women to the NFL with respect, not recipes
Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news release and video promo, “highlights” of the program included introducing women to NFL gameday fashion, […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
After a chaotic season, drama will drive us to watch Super Bowl XLIX
Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s all about well, football. It’s been a challenging season for the NFL, the most popular […]
Social media likely helped drive NFL, NCAA moves
Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take Vikings running back Adrian Peterson. On September 12 at 4:36 p.m. ET, Peterson was indicted […]
The wildly popular NFL is here to stay, so it should step up and do good
Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of NFL-related arrests. {NFL owners wipe their brows and watch the clock…} Despite the calls for […]
NFL draftees — take charge of your brand from Day One
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of your life. The excitement of a new time in your life may seem to consume you, […]
Time (again) to teach NFL Rookies how to appropriately use social media
(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it gathers critical steam and editorialized retweets because of the post’s negativity, prejudice or controversial tone. […]
PGA golfer Steve Elkington knows how to tick off a lot of people
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to write before a Twitter violator hits “SEND” again. Multiple PGA Tour title winner Steve Elkington, […]