PR
League mandate sparks sports PR challenge
A lot of us go into business because we think we can do something differently or better. Produce a tougher widget. Provide better service. Offer stronger solutions. This past week, a sports publicity issue gnawed at me. The NFL reportedly… Read More »League mandate sparks sports PR challenge
PR is the scientist in the room … your reaction when you’re caught off guard might make or break a story
Quick recap: Data firm Astronomer’s CEO, Andy Byron and Chief People Officer (HR director), Kristin Cabot, were caught during a kiss-cam sweep at a concert. Their duck-and-run response sparked uh-ohs and lots of speculation.
Their reaction sparked the hot takes that led to a PR issue. Had they stayed chill and not reacted to their images on the screen, the public might not know the name Astronomer-the-company any better than it did last week. Photo credit: Coldplay
Do ideologies belong in business publicity?
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write… Read More »Do ideologies belong in business publicity?
Southwest Airlines took a PR hit, but can recover
In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some of the… Read More »Southwest Airlines took a PR hit, but can recover
NFL, Hamlin emergency confirms need for crisis communications
People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night.… Read More »NFL, Hamlin emergency confirms need for crisis communications
Earn fans with a newsletter
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter
Should you create your own podcast?
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly… Read More »Should you create your own podcast?
It’s not PR, it’s Rafa’s heart
Let’s talk mensches. Or menschen if you want to be origin-correct with the Yiddish plural of mensch. Specifically, Rafael Nadal. The 22-major-winning professional tennis player continued to show his menschiness when he left the All England Lawn Tennis and Croquet Club… Read More »It’s not PR, it’s Rafa’s heart
Endorsements are more than PR props
This was originally posted in the July 20, 2021 SIDEbar newsletter. To subscribe, visit gpublicity.com and click on the envelope in the lower right-hand corner of the page. George Clooney is true to his acting and tequila. Although Casamigos was acquired by… Read More »Endorsements are more than PR props