Leading the Deflategate PR battle is …
During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about leaks and lies and they’ve had nothing to do with the CIA. As a sports […]
Coaches, administrators and front office staffs are athletes’ key to sports social media education
New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own handsets that people use for most everything except talk, so it seems. Many of them will leave […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
Athletes and media: when your task is to pitch a product, engage instead
During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for fees during one of the most media-hyped periods of the sports year. In most cases, […]
When media interviews media: a host’s name matters
You’ve cultivated an audience and your comments generate attention from media outlets in addition to the one that employs you. Maybe another market wants to hear your opinion about the beat you cover. Congratulations – you, Mr. or Ms. Media, are in demand! You may think that because you’re a member of the media that […]
The NFL wanted 24-7 attention and by gosh it’s got it
If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly good news. My how times have changed. And that’s just since yesterday. Or 1 o’clock […]
Tony Stewart should forgo this weekend’s NASCAR event
If I was auto racer Tony Stewart’s publicist, I would, as I told the Bill Michaels Show, tell him to sit out at least another week. For those not following any media (the story made national mainstream news, not just sports) Stewart, a well known NASCAR driver, drove a sprint car that struck and killed Kevin Ward […]
Time (again) to teach NFL Rookies how to appropriately use social media
(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it gathers critical steam and editorialized retweets because of the post’s negativity, prejudice or controversial tone. […]
NBA Commissioner Silver shows he’s king of crisis management
Today’s news conference was not what Adam Silver likely envisioned when he considered his first major act as NBA commissioner. But, as we say when a new coach is introduced and wows a crowd, Silver won the presser today. Newly appointed NBA commissioner Silver today announced that the league would fine Los Angeles Clippers owner […]
NCAA Basketball Tournament further demonstrates the need and value for a new arena in Milwaukee
It’s not often that I write something relatively Wisconsin-centric twice in a day, but after Milwaukee hosted an NCAA Men’s Basketball Region event that attracted thousands of fans to the city, I felt the calling to add one more. As I chatted on Twitter and in person with a variety of media during the tournament […]