Gail Sideman Publicity


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NFL, Hamlin emergency confirms need for crisis communications

People who work in or play football know that the sport comes with risks. I think, however, most of us have never seen anything like what happened to Buffalo Bills’ safety Damar Hamlin on the field in Cincinnati Monday night. We were horrified earlier this NFL season when Miami Dolphins’ quarterback Tua Tagovailoa experienced a seizure after […]

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Southwest Airlines took a PR hit, but can recover

In case you didn’t hear, Southwest Airlines got into quite a public and customer relations pickle this week. More than a million people reportedly saw flights canceled or lost luggage during a high-volume holiday travel period. Passengers and even some of the airline’s staff took to social media and slammed the airline’s internal operations. I […]

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Jeopardy’s PR lesson

This was initially posted in the August 25, 2021 issue of SIDEbar, a weekly PR newsletter distributed by gpublicity. When game show Jeopardy! set out to find a replacement for its late legendary host, Alex Trebek, it looked like it was doing everything right. Several guest hosts stepped into temporary auditions of sorts. Each generated a healthy […]

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Different look, same writer

Welcome to my new blog. And my new look. In an effort to communicate the personal side of the publicity work I do, I decided to use what I identify with best — my own name. I continue to work with and consult with others who know how to do things better than I do […]

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