Gail Sideman Publicity


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Sports making necessary trouble

If 2020 was a movie, I would have walked out months ago. From COVID-19 that continues to hammer our communities to social horrors to powerful voices (including congressman, John Lewis, to whom I nod above) silenced too soon, this year would be headed straight for TV reruns. There’s hope, though. Among other things, sports are […]

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Rodgers adds fuel to publicity fire

First there was a story in which Green Bay Packers personnel, named and anonymous, called out quarterback Aaron Rodgers’ and former coach Mike McCarthy’s leadership. This added to public speculation that the Super Bowl winning duo weren’t as buddy-buddy as each claimed during the past year. A day later, McCarthy disputed elements in Tyler Dunne’s […]

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Is “The Belt” the Next Cheesehead?

Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)

I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.

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Social media makes sports notes news

This week we’ve seen two sports stories that may have remained personal conversations explode into national news stories. There are two issues at play with both of these cases: 1) team management decisions put their respective clubs in the positions of controversy and 2) social media, specifically, Twitter, drove each story.

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