The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is… Read More »NFL Combine Q & A with Amy Trask
It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to… Read More »NFL Combine athletes: respect the media and the process. And lift heavy weights
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to… Read More »PGA golfer Steve Elkington knows how to tick off a lot of people