During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about… Read More »Leading the Deflategate PR battle is …
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a… Read More »Looking for Super Bowl ad momentum after the game
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched… Read More »Roger Goodell passed on opportunity to reenergize his NFL leadership
Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s… Read More »After a chaotic season, drama will drive us to watch Super Bowl XLIX
This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses… Read More »My take on Marshawn Lynch: He LOVES the attention.
Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take… Read More »Social media likely helped drive NFL, NCAA moves
Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of… Read More »The wildly popular NFL is here to stay, so it should step up and do good
If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly… Read More »The NFL wanted 24-7 attention and by gosh it’s got it
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of… Read More »NFL draftees — take charge of your brand from Day One
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to… Read More »PGA golfer Steve Elkington knows how to tick off a lot of people