Leading the Deflategate PR battle is …
During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about leaks and lies and they’ve had nothing to do with the CIA. As a sports […]
Looking for Super Bowl ad momentum after the game
With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a minute of air time during the game, have little message recall or effect on sales […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
After a chaotic season, drama will drive us to watch Super Bowl XLIX
Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s all about well, football. It’s been a challenging season for the NFL, the most popular […]
My take on Marshawn Lynch: He LOVES the attention.
This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses to media was to provide links for this blog. The Seattle Seahawks running back said […]
Social media likely helped drive NFL, NCAA moves
Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take Vikings running back Adrian Peterson. On September 12 at 4:36 p.m. ET, Peterson was indicted […]
The wildly popular NFL is here to stay, so it should step up and do good
Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of NFL-related arrests. {NFL owners wipe their brows and watch the clock…} Despite the calls for […]
The NFL wanted 24-7 attention and by gosh it’s got it
If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly good news. My how times have changed. And that’s just since yesterday. Or 1 o’clock […]
NFL draftees — take charge of your brand from Day One
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of your life. The excitement of a new time in your life may seem to consume you, […]
PGA golfer Steve Elkington knows how to tick off a lot of people
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to write before a Twitter violator hits “SEND” again. Multiple PGA Tour title winner Steve Elkington, […]