![The NIL [Publicity] Edge](https://gpublicity.com/wp-content/uploads/2024/11/The-Edge-NIL-Publicity.jpg)
This information first appeared in the November 7, 2024 issue of the PR newsletter, SIDEbar. Join the email list to get these and other publicity-focused bits of news each week. ———————– Having lived in a notebook where pages of NIL… Read More »NILPublicity.com is live!
The primary purpose of public relations is to establish, improve and maintain public perception. I advise PR and publicity clients to prepare for overwhelming benefits from public exposure as well as blowback that may result of something they say, write… Read More »Do ideologies belong in business publicity?
How do basketball player Angel Reese and Reese’s candy brand not have an endorsement deal? It’s such an obvious match I thought it was already a thing. Only until I read on July 4 that Hershey’s Reese’s brand is “in… Read More »Angel Reese and Reese’s candy is a publicity partnership made in endorsement heaven
The NFL Scouting Combine has become yet another major marketing experience on the National Football League calendar and Amy Trask saw its early growth firsthand as CEO of the then-Oakland Raiders under legendary team owner, Al Davis. Today she is… Read More »NFL Combine Q & A with Amy Trask
Women’s basketball, you’ve come a long way. After decades of clawing for publicity to reach even inches closer to the men’s game, its ratings, business relationships and now collectibles are on the rise. That’s why the sale of Sabrina Ionescu’s rookie… Read More »Ionescu card sale escalates women’s sports publicity
Popular publicity question: “Do I need a newsletter?” If you want to attract attention to your genius, then the answer is yes. You may be an electrician, professional team owner, teacher, sports official, author, doctor, movie producer or anyone else who… Read More »Earn fans with a newsletter
It feels like at least a dozen new podcasts are introduced each week. The No. 1 question for anyone who coaches publicity is, who’s listening to the reported 2.4 million shows? The quick answer is revealed in a variety of surveys, but each overwhelmingly… Read More »Should you create your own podcast?
Will Krzyzewskiville go the way of Henman Hill? Only time will tell. The Mike Krzyzewski era is now in the books. And there are volumes. In his 42 years as head basketball coach at Duke University (47 years total as a… Read More »Coach K: a legacy of basketball and publicity
My job is to get businesses or people noticed by their ideal audiences and the media. That part hasn’t changed since most of America began to hunker down in wake of the COVID-19 or coronavirus pandemic. How and when to… Read More »PR during a pandemic can be tricky