Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of… Read More »The wildly popular NFL is here to stay, so it should step up and do good
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of… Read More »NFL draftees — take charge of your brand from Day One
While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to… Read More »PGA golfer Steve Elkington knows how to tick off a lot of people
There are times when someone just shouldn’t speak. If tempted, zip it. Are you reading this, Jim Irsay? Irsay is a football team owner. He’s not a player, not a coach and not someone who in most circumstances, has to… Read More »Colts owner fails the big game PR test
By now, National Football League players are all snug in their roster spots and cashing their multi-zero checks every two weeks… Not so fast. Rookies and veterans alike are smart to keep their focus on the field with one eye… Read More »Smart NFL players focus. On their finances.
No one can blame you. You’ve just spent the last six weeks working out in an NFL training camp trying to earn a coveted roster spot. You dreamt of playing pro football since you were a kid; there were hours… Read More »You didn’t make the NFL cut and you’re ticked
Athletes competing for NFL roster spots or higher positions on the team ladder face daunting challenges in training camp. The No. 1A task that ranks next to the top priority to stay healthy, is not to make headlines for the… Read More »Athletes in NFL training camps: keep comments classy
If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game suspension for violating Major League Baseball’s… Read More »Milwaukee Brewers, team owner step up to meet PR challenge
Editor’s Note: I intended to post this one week after the Final Four. With all that happened in the sports world, including the tragedy at the Boston Marathon, there never seemed to be a “good” time. While I may have… Read More »Louisville’s Kenny Klein occupies the penthouse of sports PR professionals
The public has had several days to digest the news that Brewers left-fielder, Ryan Braun, became the first player to successfully appeal a Major League Baseball positive drug test. To date, Braun emphatically reiterated his innocence in a press conference… Read More »When it absolutely has to be there in 44 hours – a missed PR opportunity