PR scraps left from the NFL-Kaepernick workout
Pretend you own a multi-million-dollar business that’s internationally known, and your affiliates have only increased in value each year they’ve existed. During those flush years, which span more than half a century, your business has staged events for all the world to see. Each of them takes months, even years of planning and a steady, […]
NCAA self-inflicts PR pain
Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand. They identify you better than any publicity or PR campaign could. When we say that […]
PR buzz was great, but AAF not prepared to support it
If you’re a football fan, you know by now that the Alliance of American Football, the startup spring league that generated loads of positive publicity and was headed toward its first postseason, has suddenly gone dark. With some of its eight teams at practice preparing for this weekend’s games, a letter was reportedly sent out […]
Emotion and social good wrap Super Bowl pregame
This past pre-Super Bowl week was emotional for a lot of reasons. For one, I spent a lot of time and energy trying to get out of Wisconsin, a state that turned into the biggest block of ice I’ve ever seen or felt – and never want to again. I missed connecting with friends and peers […]
PR and more — a look ahead
This isn’t a textbook post that if you work in the industry, have read in newsletters this month about how PR will change in 2019. I don’t know how it will change. I know what will remain though. The public and media want to know one thing from you: the truth. A most tired cliche […]
After further review … the week in sports PR
Let’s try this on a regular basis, shall we? After all, sports is about games and while there are certainly business interests, issues that affect sports often teach us how to better handle everyday publicity challenges. So without further adieu, after further review … 1 — Josh Hader vs. Mike Trout — Soon after Brewers […]
Sports PR is about helping media do their job
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in Buffalo today where media received a laundry list of “do nots” that essentially gave “get […]
Roger Goodell passed on opportunity to reenergize his NFL leadership
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched despite a football season fraught with controversy? Right? Not really. The NFL scored BIG thanks […]
NFL draftees — take charge of your brand from Day One
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of your life. The excitement of a new time in your life may seem to consume you, […]
When social media is cruel, keep communication lines open
You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew mean-spirited comments on social media pages. Among those frequently targeted are public personalities including professional athletes and media. While […]