Every year seems to have its buzzwords and many are overused. I’m sure that as you read this, you’re forming your own list in your head. I’d just as soon make up words than read these again en masse. So,… Read More »Buzz off buzzwords
Pretend you own a multi-million-dollar business that’s internationally known, and your affiliates have only increased in value each year they’ve existed. During those flush years, which span more than half a century, your business has staged events for all the… Read More »PR scraps left from the NFL-Kaepernick workout
Name: It belongs to you. Image: None like yours (unless you’re an identical twin). Likeness: Artist draws a picture of someone with long curly hair pulled back with a distinctive headband that looks like you. Those things make your brand.… Read More »NCAA self-inflicts PR pain
If you’re a football fan, you know by now that the Alliance of American Football, the startup spring league that generated loads of positive publicity and was headed toward its first postseason, has suddenly gone dark. With some of its… Read More »PR buzz was great, but AAF not prepared to support it
This past pre-Super Bowl week was emotional for a lot of reasons. For one, I spent a lot of time and energy trying to get out of Wisconsin, a state that turned into the biggest block of ice I’ve ever… Read More »Emotion and social good wrap Super Bowl pregame
This isn’t a textbook post that if you work in the industry, have read in newsletters this month about how PR will change in 2019. I don’t know how it will change. I know what will remain though. The public… Read More »PR and more — a look ahead
Let’s try this on a regular basis, shall we? After all, sports is about games and while there are certainly business interests, issues that affect sports often teach us how to better handle everyday publicity challenges. So without further adieu,… Read More »After further review … the week in sports PR
Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in… Read More »Sports PR is about helping media do their job
Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched… Read More »Roger Goodell passed on opportunity to reenergize his NFL leadership
Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of… Read More »NFL draftees — take charge of your brand from Day One