Something just occurred to me after friend and media colleague Rick Bozich of the Louisville Courier-Journal posted his thoughts after he purchased an American Rag t-shirt to try to find out why Cincinnati Reds pitcher, Mike Leake, would think the brand is so special that he’d steal several of them from Macy’s.
Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)
I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.
There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.
This week we’ve seen two sports stories that may have remained personal conversations explode into national news stories. There are two issues at play with both of these cases: 1) team management decisions put their respective clubs in the positions of controversy and 2) social media, specifically, Twitter, drove each story.