I’ve got some catching up to do!
This is one of those posts in which I emphasize to people to do as I suggest, not as I do. Just WRITE! (And produce video, too.) I haven’t written in awhile. My focus has been on client projects, but that’s really no excuse. There have been lots of PR and publicity challenges to dissect, […]
Shaq’s publicity prowess leads to easy career transition
Professional athletes in all sports stand to learn from Shaquille O’Neal’s preparation for life after the athletic limelight. I spoke to a few people who worked with O’Neal the basketball player, and they unanimously praised his cooperation and connection with media and fans.
Mark Cuban makes marketing a way of life
The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile.
LeBron, You’ve Got a (an ongoing) PR Problem
Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).
Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart.
iPhone photo launches traveler into media stratosphere
If you find yourself in instant media demand, begin, as Gordon suggested, and take a step back. Here are a few things you can do:
Should Sports Organizations Stop Athletes’ Social Media Use? NO!
Pittsburgh Steelers running back Rashard Mendenhall shot off a media flurry after the killing of Osama bin Laden that ignited another episode of “Athletes Tweeting Badly” during sportscasts, talk shows and blogs throughout the world (or at least the United States).
Cincinnati Reds pitcher reportedly shoplifts and gives brand unintentional notoriety
Something just occurred to me after friend and media colleague Rick Bozich of the Louisville Courier-Journal posted his thoughts after he purchased an American Rag t-shirt to try to find out why Cincinnati Reds pitcher, Mike Leake, would think the brand is so special that he’d steal several of them from Macy’s.
An extended NFL lockout hurts more than players and owners; bad PR is just part of the fallout
While the 2011 season is months away from its scheduled kickoff, there are thousands of people who are worried about what an extended labor stoppage would mean for them. The PR efforts from both sides are already falling on deaf ears.
Is “The Belt” the Next Cheesehead?
Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)
I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.
Mother Nature’s PR Efforts Fail at Super Bowl XLV
There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.